Whether you are a small, medium or large company your brand name and/or company logo may be one of your most valuable assets.

Just because you have registered your company name at Companies House does not mean it cannot be challenged by someone with a similar name.

The most effective way to protect your company brand name and/or logo is to register it as a trade mark for a number of reasons:

 a registered trade mark makes it much easier and cheaper to bring action against a third party who copies or tries to trade off your name/brand.

 a trade mark is an asset which could potentially be sold, assigned, franchised or licensed for considerable value in the future.

 if you have a registered trade mark you are entitled to use the ® symbol which can itself act as a deterrent to others seeking to use a similar name/logo to you.

Trade marks last 10 years and can be renewed indefinitely for successive 10 year periods thereafter. So even though the cost of registering a trade mark may seem like an unnecessary expense, you should consider it a long term investment.

And the advantages it brings if someone else were to try to trade using your brand name are invaluable.

If you would like to arrange a free consultation to discuss the protection of your brand name and logo, then please contact us.