Anyone with a brand name or logo which they are using ‘as a trade mark’ is permitted to use the ™ symbol after it to indicate that it is being used as a trade mark.
The key though is that in order to gain any value from doing so, you need to ensure that you are using it ‘as a trade mark’ as opposed to merely descriptively. This means highlighting it from the surrounding text such as by putting it in bold or capital letters, and using it as an adjective rather than as a noun.
The ‘stronger’ symbol to use after your brand name is the ® symbol which puts whoever reads it on notice that your name is a registered trade mark. By registering a trade mark, it makes it much quicker and cheaper to bring legal action against someone else seeking to use an identical or similar name.
In fact, the use of the ® symbol alone can act as a deterrent against others considering using a similar name to yours.
If you would like to arrange a free discussion about registering your trade mark then please contact us on 07551 585783.