New for 2015 – Brand Protection Packages

It’s a common misconception that only ‘big’ companies own trade marks and that unless you are the likes of Coca-Cola or Apple, there is just no point trying to protect your brand name or logo in this way.

BUT consider how you would feel if another company started trading under the same name as you? How upset would you be if your potential customers bought products or services from them instead of buying from you?

Without a trade mark registration it could be very difficult to stop someone else from using your brand name or logo which could be hugely detrimental to your business.

At The Big Ideas Legal Company we are passionate about protecting the hard work you have put into growing your brand, regardless of the size of your company.

We have therefore launched a series of highly cost-effective Brand Protection Packages so that even on a tight budget, you can protect the hard work you have invested in your brand. Click here to find out more details of our various Packages and if you have any questions, please get in touch.

Free IP Advice

I thought it would be useful to share with you some information about the free services offered by the Intellectual Property Office (IPO).

If you are not already familiar with them, the IPO is the official government body responsible for granting intellectual property (IP) rights to businesses in the UK including trade marks, patents, design rights and also copyright.

Throughout the year they run a whole host of free seminars, workshops and other events with the aim of helping businesses to understand the benefits of protecting their IP rights and to maximise their value as assets.

So if IP is still a mystery to you and you want to find out more then take a look at their list of events to see what’s coming up in your area soon.

And if you can’t get to any of their events then check out their IP Equip App which features some great case studies from business people explaining how protecting their IP has helped their businesses to succeed.

If you would like to arrange a free consultation to discuss protecting any aspect of your business’ IP then please call us on 07551 585783 or email info@thebigideaslegalcompany.com.

How safe is your brand in 2014?

Hello and Happy New Year!

So what are your New Year’s Resolutions?

One of the questions I am asked time and time again is if I have already registered my name with Companies House, then is my name protected from copying by others? Unfortunately this is NOT necessarily the case and you can find out why here.

Without a doubt, the best way to protect your brand name or logo is by registering it as a trade mark. If you want to find out more about why you should take this crucial step to protect your name and business click here.

So, if you make one New Year’s Resolution in 2014…then make sure it’s to protect the result of all your hard work, namely your brand.

If you would like to arrange a FREE consultation to discuss protecting your brand then please call us on 07551 585783 or email info@thebigideaslegalcompany.com.

Are you a fan of Dragons’ Den?

If, like me, you have been glued to the latest BBC series of Dragons’ Den, you may be interested to know that staff members at the Intellectual Property Office (IPO) have a blog devoted to it.

After every episode, they have been commenting on any intellectual property issues spotted whether they relate to trade marks, copyright, patents or design rights.

So, if you think any of the issues featured could be useful to your business then check out the blog featured on the IPO website – http://www.ipo.gov.uk/dd2013.htm.

And good luck to anyone out there considering applying to go on the show!

Are you making your intellectual property work for you?

The Times newspaper today contained a very interesting Raconteur special report focussing on intellectual property (IP) issues and their impact on the success of British businesses.

10% of the UK economy is made up of so-called intangible assets (ie. intellectual property like trade marks, patents, copyright and design rights), yet still very few businesses seem to be exploiting or protecting their value.

SMEs in particular are often guilty of delaying or ignoring the need to protect their IP.  It is however vital that steps are taken to protect new innovations from the start of their life cycle, before others take advantage of them.

Furthermore, when it comes to seeking outside investment, it is crucial that businesses can demonstrate a robust IP portfolio.

A key recommendation from the report was a 3 stage process that every business, whatever their size and budget, should go through when it comes to intellectual property rights:

(1)   Identification – every business will own some intellectual property assets.  The key is identifying what they are.

(2)   Protection – once a business’ IP assets have been identified, the next task is to take steps to protect them.  Assets like trade marks and patents require registration through the appropriate body.

(3)   Revenue maximisation – once you are satisfied that your business’ key IP assets have been protected, you should consider whether you are maximising their potential as a revenue stream.  This includes developing an IP strategy: perhaps licensing your IP assets to others in return for a royalty or selling aspects of your IP portfolio which are no longer required.

The bottom line is that to succeed in today’s challenging economic environment, it is crucial to maximise and make the most of all your business’ assets, tangible or otherwise.

An online version of the Raconteur report can be viewed at www.theraconteur.co.uk.

Free IP app launched for small businesses

The UK Intellectual Property Office (“IPO”) has this month launched an IP app designed specifically to help small business owners to better understand and make use of their intellectual property rights.

The app (named “IP for Small Business”) has been developed in collaboration with Swansea University and Intellectual Property (IP) Wales and should provide a valuable resource to any SMEs currently struggling to understand what rights are available to them.

The app gives a good overview of all the various intellectual property rights and explains in clear terms how business owners can use them to their best advantage.

Understanding what IP issues need to be considered and when can be critical to a business’ success but frequently, such issues are overlooked as an unnecessary expense. Even when such issues are considered, businesses are confronted by a bewildering array of concepts from copyright, to patents, designs and trade marks.

Any help to make this complex, yet critical, aspect of running a business easier should therefore be welcomed.

If you would like to find out more details about the content and how to download this new IP app please go to the IPO website: http://www.ipo.gov.uk/whyuse/business/business-support/business-ipapp.htm.