It’s a common misconception that only ‘big’ companies own trade marks and that unless you are the likes of Coca-Cola or Apple, there is just no point trying to protect your brand name or logo in this way.
BUT consider how you would feel if another company started trading under the same name as you? How upset would you be if your potential customers bought products or services from them instead of buying from you?
Without a trade mark registration it could be very difficult to stop someone else from using your brand name or logo which could be hugely detrimental to your business.
At The Big Ideas Legal Company we are passionate about protecting the hard work you have put into growing your brand, regardless of the size of your company.
We have therefore launched a series of highly cost-effective Brand Protection Packages so that even on a tight budget, you can protect the hard work you have invested in your brand. Click here to find out more details of our various Packages and if you have any questions, please get in touch.
I thought it would be useful to share with you some information about the free services offered by the Intellectual Property Office (IPO).
If you are not already familiar with them, the IPO is the official government body responsible for granting intellectual property (IP) rights to businesses in the UK including trade marks, patents, design rights and also copyright.
Throughout the year they run a whole host of free seminars, workshops and other events with the aim of helping businesses to understand the benefits of protecting their IP rights and to maximise their value as assets.
So if IP is still a mystery to you and you want to find out more then take a look at their list of events to see what’s coming up in your area soon.
And if you can’t get to any of their events then check out their IP Equip App which features some great case studies from business people explaining how protecting their IP has helped their businesses to succeed.
If you would like to arrange a free consultation to discuss protecting any aspect of your business’ IP then please call us on 07551 585783 or email firstname.lastname@example.org.
A question I am asked time and time again is what exactly can be protected as a trade mark? This month therefore I thought it would be useful to give you some well known live examples of what can be protected and some of the items may well surprise you!
A trade mark is essentially a means of distinguishing one trader and his/her products from those of other traders but what does this actually MEAN in practice?
Here is a list of just some of the different types of marks that have been registered to date:
- Words (eg. COCA COLA, KODAK)
- Slogans (eg. JUST DO IT for Nike sportswear)
- Letters (eg. RBS for banking services)
- Domain names (eg. amazon.com)
- Numerals (eg. 501 jeans)
- Shapes (eg. the triangular shape of a Toblerone chocolate bar)
- Colours (eg. registration by Heinz of the colour turquoise for baked beans)
- Sounds (eg. Intel’s 4 note musical jingle)
- Smells (eg. “a floral fragrance of roses as applied to tyres” registered by Sumitomo Rubber Industries)
So take a look again at what you are using in your business as there may be more to protect than you first thought!
If you would like to arrange a FREE consultation to discuss protecting any aspect of your company branding then please call us on 07551 585783 or email email@example.com.
The UK Intellectual Property Office (“IPO”) has this month launched an IP app designed specifically to help small business owners to better understand and make use of their intellectual property rights.
The app (named “IP for Small Business”) has been developed in collaboration with Swansea University and Intellectual Property (IP) Wales and should provide a valuable resource to any SMEs currently struggling to understand what rights are available to them.
The app gives a good overview of all the various intellectual property rights and explains in clear terms how business owners can use them to their best advantage.
Understanding what IP issues need to be considered and when can be critical to a business’ success but frequently, such issues are overlooked as an unnecessary expense. Even when such issues are considered, businesses are confronted by a bewildering array of concepts from copyright, to patents, designs and trade marks.
Any help to make this complex, yet critical, aspect of running a business easier should therefore be welcomed.
If you would like to find out more details about the content and how to download this new IP app please go to the IPO website: http://www.ipo.gov.uk/whyuse/business/business-support/business-ipapp.htm.